Redesign concept for the retailer's brand identity and packaging system, including a more proprietary treatment of their equitable eagle logomark. Raw, natural substrates and traditional printing techniques lend a feeling of authenticity and simplicity that is reflective of the brand's positioning and product offering.


Client: American Eagle Outfitters

Agency: Templin Brink Design, LLC

Role: Design and Art Direction




American Eagle Outfitters


Sean Michael McGrath

© 2017 Sean Michael McGrath. All Rights Reserved.