Redesign concept for the retailer's brand identity and packaging system, including a more proprietary treatment of their equitable eagle logomark. Raw, natural substrates and traditional printing techniques lend a feeling of authenticity and simplicity that is reflective of the brand's positioning and product offering.

 

Client: American Eagle Outfitters

Agency: Templin Brink Design, LLC

Role: Design and Art Direction

 

 

 

American Eagle Outfitters

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Sean Michael McGrath

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