Redesign concept for the retailer's brand identity and packaging system, including a more proprietary treatment of their equitable eagle logomark. Raw, natural substrates and traditional printing techniques lend a feeling of authenticity and simplicity that is reflective of the brand's positioning and product offering.
Client: American Eagle Outfitters
Agency: Templin Brink Design, LLC
Role: Design and Art Direction
American Eagle Outfitters
Sean Michael McGrath
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