As part of an overall Fitbit brand refresh effort, I created a custom corporate typeface for internal and external use: FB Instep Sans. Drawn in tandem with designing the new Fitbit logotype — and used primarily for proprietary treatment of product names — the style is overtly geometric and seeks to embody the brand's inviting and optimistic personality.

 

Client: Fitbit

Direct Collaboration

Role: Type Design

 

 

 

FB Instep Sans

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Sean Michael McGrath

© 2017 Sean Michael McGrath. All Rights Reserved.