As part of an overall Fitbit brand refresh effort, I created a custom corporate typeface for internal and external use: FB Instep Sans. Drawn in tandem with designing the new Fitbit logotype — and used primarily for proprietary treatment of product names — the style is overtly geometric and seeks to embody the brand's inviting and optimistic personality.


Client: Fitbit

Direct Collaboration

Role: Type Design




FB Instep Sans


Sean Michael McGrath

© 2017 Sean Michael McGrath. All Rights Reserved.