Brand refresh concept for the JW Marriott line of hotels. Anchored by a stylized reinterpretation of the gryphon logomark, the identity and supporting system aims to better reflect the premium and upscale nature of the hotel properties and their high-level position within Marriott's hierarchy of hospitality brands.


Client: n/a

Unsolicited Work

Role: Concept, Design, Art and Creative Direction




JW Marriott


Sean Michael McGrath

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