Brand identity and packaging concept for a U.S.-based bakery specializing in authentic Alsatian and German pastries and seasonal baked goods. In an effort to convey the roots of the products offered, the logo and accompanying system was inspired by mid-20th-century European food packaging and agricultural branding.


Client: Zimmbacker

Agency: Benitez Design

Role: Concept, Design, Art and Creative Direction




Sean Michael McGrath

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